Trial Presentation Secret Weapon #1: Getting the Most out of Data-Driven Graphics

Statistical graphics are made to reveal data in a more sophisticated manner than spreadsheets or traditional formulas. These types of tools are commonly used in the damages portion of a case to demonstrate or repudiate values to the audience. These graphics should be done precisely with clarity, keeping in mind they should also remain as simple as possible. Some important rules to keep in mind are:

  • show the data
  • keep the viewer focused on substance rather than design, technology
  • avoid distorting data
  • make large data sets coherent
  • graphic should serve a clear purpose
  • display should be integrated with statistical and verbal explanations when possible

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A tasteful color palette can bring clarity and emphasis to your data without overpowering it.

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The use of basic design elements, such as color, line and font, can bring structure and relation to large amounts of data, making it easier for the viewer to process visually.

Remember statistical graphics, like statistical calculations are only as good as what goes in them. Don’t try to rescue bad data by producing a fancy graphic.

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